BEAUTY - THE SMART BUSINESS

Growing up for me was very girlie. I grew up three elder sisters and four aunts! Yes, you read  it read it right, women everywhere; so you can imagine how i had my own Paris Fashion Week within my home. From makeup to clothes to fragrances, you name it, you'll surely find at least one expert in my home. As their expertise grew, so did their expenditure; they continued to spend to satisfy their needs. 

  As a wise man once said, to succeed in this world, you need to be of value to people. Once you're needed how won't you flourish? I'm sharing this story to further nail down what i'm about to say now. Beauty cuts across everyone; everyone wants to look and feel beautiful. Anyone who has ever felt beautiful will agree with me that they felt more confident and more important.
  The Beauty Industry is built on the products and services that help us look our best. It could be cosmetics, skincare, hair care fragrances e.t.c. We use cosmetics or beauty products daily; at birth and even after we pass cosmetics will still be used on us. The more reason any sane person should start a business around the beauty industry.

 Let Me Share Some Statistics...


  •  In 2015, the industry generated $56.2 billion in the United State. This growth is being driven by generally increasing awareness of the importance of skincare. 
  •  The Nigerian Beauty Industry has employed over a million people and contributed billions to the economy; with a population of over 170 million people, this puts Nigeria among the fastest growing market in Africa.
  •  A report by Euromonitor in 2012 projected the Nigerian Beauty Industry to value about $3 billion in 2017. 
  •  The industry had already generated over $2 billion in 2014 with skincare having a market share of 33%, hair care 25%, makeup 17% and fragrance 17%.
  •  With such market growth, Nigeria is considered as the African Rising Star for beauty market.   

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