Posts

Showing posts from October, 2017

How to Choose a Business Location.

Image
If you’ve been thinking about starting a business for a while, chances are you’ve got an idea of what your business location is going to look like. That’s great, but it’s not enough. Choosing the right location is about so much more than finding the place that looks closest to the one you’ve envisioned. It’s about being somewhere your customers will see you, about being in a competitive location, about staying within budget, and about meeting local and state regulations and laws. In this article, we’re going to review the things you need to keep in mind when choosing a location; offer you advice on where to look for a business location; and also provide you with a few resources we think you’ll find useful as you work through the process. 1. Things you need to keep in mind General considerations: Before you get into the nitty gritty details of choosing the location, consider the following: Where is your target market located? What image or brand do you want to convey? ...

How Do You Know If You Have a Good Idea for a Business?

Image
  One of my biggest challenges at Palo Alto Software is figuring out which ideas to pursue and which ideas to put on the back burner. I have the luxury of working with a bunch of really smart people, so new ideas for things that we could do come up all the time. From potential partnerships to new product and marketing ideas, I feel like we’re swimming in opportunity. But, like every other entrepreneur in the world, my challenge isn’t a lack of new ideas, it’s figuring out which ideas are worth spending time and money on. This is true whether you’re a bootstrapped startup that’s funded with credit cards and loans from friends and family, or the next darling of Silicon Valley that’s sitting on a war chest of millions in venture capital funding. No matter who you are or how big you hope to grow your business, figuring out what product to build and what services to offer is a huge challenge. Of course, you could just rely on your gut. Sometimes that’s not a bad option, but ma...